How We Help

Introducing the CleanTech Flywheel

Clean Tech Flywheel provides a path to building enough commercial momentum to attract a high performance commercial team. We seek to work with companies that have developed superior solutions to customer needs but need help convincing their target industry that their new solution is objectively superior. Many of these companies have captured data proving that their solution is superior to legacy offerings, but the industry writ large hasn’t yet recognized the superiority of this new solution. We partner with these companies to build commercial momentum and increase the speed at which our world transitions to clean energy.

How we work with clean tech companies

How We Work: Step 1 (The Deep Dive)

We start with a “deep dive” into your commercial landscape, capturing clear definitions of customer needs and the buying process of each customer segment. We then compare the new offering to the legacy solutions to confirm that a “rational buyer” would receive an attractive risk/reward tradeoff for embracing the new solution. We identify the customer segments where this offering is compelling and the segments where effort is unlikely to yield results. We leverage all that we have learned to develop “stories” that can be conveyed to target customers, partners, recruited employees and investors. In a world where everyone is overworked and overstimulated, we need powerful stories to “cut through the clutter” and make obvious the benefits of considering new solutions. And we develop strategies for influencing the emotions of the target buyer, because the idea that most companies make rationale buying decisions is entirely a myth.

How We Work: Step 2 (The Arrangement)

If we believe there will be compelling climate impact from your product or solution, we work with you to determine the way that we can have the highest impact on your company’s success. We usually negotiate an arrangement that involves our team providing commercial expertise and hands on execution capability to build momentum and disrupt your target industry. In exchange, we typically receive an option to purchase or earn significant equity in your company. But every company and opportunity is different, and we try to ensure strong alignment between your goals and our reward for growing your company and achieving meaningful impact on climate change.

Engagement Possibilities

We typically work with companies that need additional commercial expertise and execution capability.  There are many commercial areas where we can likely add value, including:

 

  • Providing an interim Chief Commercial Officer and building market momentum while we recruit your permanent Chief Commercial Officer.
  • Ensuring that your commercial team stays focused on your primary market by forming and leading a new team to pursue a secondary market.
  • Providing regulatory strategy guidance or leading the development and execution of regulatory initiatives.
  • Recruiting an effective sales leader, building out your sales team and ensuring that your sales team has the right training and tools (CRM, etc.) to succeed.
  • Building out your marketing capabilities and providing an effective story and message for your sales team.
  • Identifying climate thought leaders that can raise your profile with target customers, regulators and investors.
  • Developing a more effective story for target investors and helping you identify the best strategic and financial investor targets.
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